No more netflix profiles

UPDATE: Erin tells me that she just got an email from Netflix, saying that due to feedback, profiles will NOT be removed, whew!

Erin and I use Netflix and we’ve each got our own queue so that she can get her movies and I can get mine. Actually, I even have two queues for myself - one for movies and one for TV shows.  Erin got an email from Netflix yesterday:

We wanted to let you know we will be eliminating Profiles, the feature
that allowed you to set up separate DVD Queues under one account,
effective September 1, 2008.

…..

While it may be disappointing to see Profiles go away, this change
will help us continue to improve the Netflix website for all our
customers.

I’m trying to think how removing an incredibly useful feature helps them improve the website? To me, managing separate profiles seems like something that many households would use to manage different movie tastes. On top of that, if you DON’T need separate profiles, just don’t use it.

I’m guessing what they meant is: “this change will help us save money.”

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